What is meant by Display URL, Destination URL and Pop-under URL in StudAds?
user - August 27, 2025
Here’s a clear explanation of the terms Display URL, Destination URL, and Pop-under URL in StudAds:
1. Display URL
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This is the URL shown to users in your ad.
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It doesn’t have to be the exact page users land on; it’s mainly for visual representation.
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Example: You promote a product and your ad shows
www.AwesomeProducts.com
even if the actual link is different. -
Purpose: Helps build trust and brand recognition, making users more likely to click.
2. Destination URL
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This is the actual URL users are directed to after clicking your ad.
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It can be your affiliate link, product page, or website landing page.
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Example: A ClickBank product link like
https://www.clickbank.net/product123?ref=yourID
. -
Purpose: This is where all conversions, sales, or sign-ups happen, so it must be accurate and functional.
3. Pop-under URL
First you should know that StudAds dose not support Pop-under ads, but here is explanation of what is it:
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This is the URL used for pop-under ads—ads that open in a new browser window behind the main page when a user visits your site or clicks a trigger.
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Example: Your affiliate landing page can open in a pop-under window.
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Purpose: Increases exposure without interrupting the user experience, often used for higher engagement campaigns.
Summary
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Display URL: What users see → builds trust.
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Destination URL: Where users go → generates conversions.
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Pop-under URL: Opens in a new window behind → boosts engagement and visibility. ( StudAds does not support Pop-under ads )
Using these correctly in StudAds ensures your campaigns are professional, effective, and profitable.