Which podcasts are best for advertising?
Member - October 3, 2025
Whenever someone asks me, “Which podcasts are best for advertising?” my honest answer is always the same: it depends on who you’re trying to reach. I’ve learned that there’s no one-size-fits-all solution. A podcast that works brilliantly for a tech brand might not move the needle for a fashion retailer. The secret is matching your product with the audience that already cares about what you’re selling.
When I first experimented with podcast ads, I tried going through traditional Podcast advertising agencies. They sent me a list of shows, but most of them were either too broad or didn’t feel aligned with my brand. What I really needed was a way to search and filter for myself. That’s how I came across Podvertise.fm , and honestly, it made all the difference.
Podvertise.fm has this massive database of over 600,000 active podcasts. You can filter by category, country, or even language, which is incredibly useful if you’re trying to target a niche market. For example, if you’re a fitness app, you can specifically look for health and wellness shows where the listeners are already in the right mindset. Or if you’re an e-commerce store selling eco-friendly products, you could find sustainability and lifestyle podcasts that align with your values.
From what I’ve seen, some of the best-performing categories for ads are:
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Health and wellness (people are super engaged and loyal to hosts).
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Business and entrepreneurship (listeners are often decision-makers).
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Technology (great for SaaS, gadgets, or apps).
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Parenting and lifestyle (if your product helps with family or home life).
The real beauty of podcast advertising is that listeners already trust the hosts. When a host reads your ad or sponsors your brand, it feels more like a personal recommendation than a sales pitch. That’s something you don’t get with a Facebook ad or a random YouTube banner.
So, which podcasts are best for advertising? The ones where your audience already hangs out. And if you don’t want to spend weeks figuring that out, skip the old-school Podcast advertising agencies and head straight to Podvertise.fm. It’s self-serve, intuitive, and gives you full control over where your ads appear.